After I had finalized my dissertation but a few weeks before I formally defended it, I was connected with Sridhar Tayur by Brandy Aven (one of my coauthors). That was in early March 2016 when I joined a project to help spur organ donation through the use of persuasive videos. This project continued in a variety of forms and in a variety of site for years. We presented this material at a decent number of conferences but had had some trouble finding a good home for this research. It wasn’t medically enough for medical journals, not behaviorally econ enough either.
Earlier this year, we have had one of these projects accepted for publication in POMS, one of the top operations journal. It was a long road but it is good to have it out there! There was even a nice little press release you can find here: https://www.cmu.edu/tepper/news/stories/2022/may/tissue-donation-video-impact.html